Approach to Concept Development

Approach to Concept Development

We approach design solutions in a holistic and multi-disciplinary way. This approach fuels innovation thus creating value through design. True to the initial form; integration of design and engineering.

Luna Park Productions utilizes a user centric system throughout the concept development process. The generic principles of our implemented approach are as follows.

  • We strive to understand users and their stated and unstated requirements/needs/wants.
  • Formalize strategic direction which the product or concept development should take.
  • Form and implement multidisciplinary product or concept development teams along w/clients to facilitate early involvement and understanding thus allowing refinement in design.
  • Involve suppliers early so that they can bring their profound experience and refinement in the concept design.

Interior Branding Solutions

Highlight: Offering corporations a visual identity that supports a marketing philosophy from office to point of purchase - resulting in clear messaging to visitors, staff members, and consumers.
Outcome: Differentiating entities from competitors as a coherent profile in the market place.
Office effect: repositioning of existing company environments while providing visual impact enabling companies to benefit from a higher profile within the marketplace.

Featured Project

Custom Fabrication Installation for LACMA - Los Angeles County Museum of Art, A Transformation by Renzo Piano Building Workshop, General Contractor Matt Construction, Associates CTC.